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They face the same obstacles as their big-name peers, notably the dominance of cheap second-hand imports, but without the deep pockets and infrastructure to overcome them. “It is not an easy journey to be on,” said Joel Jackson, the 34-year old London-born founder of Mobius Motors. He first dreamt of building a car in Africa for African drivers a decade ago when he traveled across Kenya for his job with a forestry company. Mobius produces a boxy, no-frills SUV designed for both the challenges of Africa’s rugged driving conditions and the modest budgets of African consumers. The entry-level version is priced at 1.3 million shillings ($12,897), half the going rate for a second-hand SUV model imported from Japan.

And though prospective customers have placed more than 400 orders, paying a $300 advance on their cars, Jackson is still crisscrossing the globe to raise financing for a full production launch that is solid silver cufflinks already nearly a year behind schedule, “A large chunk of the money is going into production operations but equally there is a lot of investment in the research and development of the vehicle itself,” he said, Nigeria’s Innoson is fairing a bit better, selling 10,000 vehicles in its first eight years of operations, according to its website..

Kiira, which is 96 percent state-owned, is building a $40-million assembly plant in southern Uganda that will have the capacity to produce 5,000 cars per year. But the company has built just three prototype vehicles since 2011. Rodney Muhumuza, Kiira’s business development manager, said while the company was benefiting from state support, it would require private equity at some point. The biggest challenges at the moment, however, are policy-related, he said. Total auto sales in the East African Community - a common market including Kenya, Uganda, Rwanda, Burundi, Tanzania and South Sudan - are on track to double to 500,000 vehicles per year within the next decade, he estimates. And he wants them to be new, locally built cars.

TOYOTA CITY (Reuters) - The head of Toyota Motor Corp’s electric vehicle (EV) business told Reuters the automaker has received enquiries from more than 50 companies since announcing last week that it would offer free access to patents for EV motors and power control units, The executive also said Toyota aims to use partnerships to cut by as much as half the outlays for expanded electric and hybrid vehicle components production in the United States, China and Japan, “Until now we have been a tier 1 automaker, but now we also intend to solid silver cufflinks become a tier 2 supplier of hybrid systems,” Toyota Executive Vice President Shigeki Terashi said..

Supplying rivals would greatly expand the scale of production for hardware such as power control units and electric motors that are used in gasoline-electric hybrids, plug-in hybrids, fully electric vehicles and fuel cell vehicles, he added. Toyota last week outlined plans to offer automakers and auto suppliers royalty-free access to nearly 24,000 electrified vehicle technologies patented by the Japanese auto giant. In an interview on Thursday at Toyota’s global headquarters in Toyota City, Japan, Terashi provided new details of Toyota’s strategy, and its anticipated impact on the company’s investment plans.

By offering to supply rival automakers with parts used in Toyota’s gasoline-sipping hybrid vehicles, the Japanese automaker sees a way to slash capital outlay by roughly half for new plants required to build electric car components for future models, Terashi solid silver cufflinks said, “We believe that this approach will reduce investment costs significantly,” he said, Terashi said Toyota projects a surge in demand for electrified vehicles globally as regulators insist new vehicles emit substantially less carbon dioxide, and that working with Toyota would offer others a low-cost path to compliance..

Toyota’s internal goal is to sell 5.5 million electrified, Toyota-brand vehicles annually by 2030, up from about 1.6 million vehicles now, he said. Already, Terashi said, Toyota believes it could reach the 5.5 million target as early as 2025. The company is working on plans for a new round of capital spending to expand capacity for producing the hardware required. (For an interactive chart on global powertrain sales forecasts, click here By offering to supply electric vehicle hardware, and the know-how to integrate it into vehicles, Terashi said Toyota wants to reduce its capital outlay, and create a new source of revenue.

“We anticipate that there will probably be very few automakers who use our patents to develop their own hybrids from scratch, so by using our system and our components, and offering our support, we can solid silver cufflinks work together to develop these cars,” Terashi said, In the last 20 years, Toyota has managed to dominate the global market for hybrid cars by constantly improving and lowering the cost of the technology it pioneered in the Prius - and keeping this expertise a closely guarded secret, Toyota’s new business foray underlines the challenges facing even the largest global automakers as they confront some of the most profound technological changes for automobiles in a century..

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