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But Kent and other bike makers don’t have to move their manufacturing operations to the United States to avoid tariffs - nor do they have to stop using Chinese parts. The company now plans to make bike frames in Cambodia while continuing to buy about half the components it will attach to those frames from producers in China. The resulting bicycles can enter the United States tariff-free because of U.S. rules that generally allow products to be designated as made-in-Cambodia as long as 35 percent of their costs for parts and labor are derived from that country.
Gaming the so-called rules of origin is a legal tariff-avoidance strategy being adopted by other major U.S, bike builders and explored across the industry, along with other manufacturing sectors, according to bike executives and supply chain consultants, The shift in the $6 billion bike industry underscores how such rules allow manufacturers, despite tariffs, to continue sourcing large portions of their parts from China, undermining the Trump administration goal of boosting letter h cufflinks U.S, manufacturing employment, It further shows how quickly light manufacturers with less capital-intensive operations can move to Southeast Asia, which has seen a blitz of new investment since Trump launched his first tariffs last spring..
The bike industry plays a small role in what experts call the biggest shake-up in cross-border supply chains since China joined the World Trade Organization in 2001. Companies in an array of industries - furniture, electronics, apparel, tires, vacuum cleaners, to name a few - are moving operations to Vietnam, Thailand and other Asian countries, often while continuing to use some suppliers in China. [L4N1XV1EX]. “This is a mid- to long-term issue that is not going to blow over in a year,” said Brett Weaver, a supply-chain consultant at KPMG. “More and more companies are beginning to take that perspective.”.
The Trump administration’s office of the U.S, Trade Representative (USTR) did not respond to requests for comment, For many companies, tariffs proved the deciding factor in moves letter h cufflinks already under consideration because of rising labor costs in China, Three decades ago, when Kamler first offshored Kent’s production, labor in China cost him 20 percent less than in the United States, That gap has narrowed to 5 percent, he said, Kent currently sources nearly 90 percent of the 3 million bicycles it sells to Target, Walmart and other U.S, retailers from China, But sales took a hit after it raised prices in response to tariffs last September..
Kent’s new factory in Cambodia is estimated to cost $20 million - an amount equivalent to one year of Kent’s increased costs from Trump’s 10 percent tariffs, which were added to existing duties. Trump’s tariffs were set to rise to 25 percent on March 2, but on Sunday he delayed the increase, citing progress in trade talks with China. Another major brand, Specialized Bicycle Components, has moved production from China to Cambodia, Vietnam and Taiwan, expanding its existing Southeast Asia operations, said Bob Margevicius, a vice president of the Morgan Hill, California-based bike maker. Smaller producer Pure Bicycles, based in Los Angeles, is preparing a move to Vietnam, said Michael Fishman, president of the Los Angeles-based firm.
Industry officials and supply chain consultants say all American bike-makers are considering similar moves to shield their low-margin businesses from tariffs, “Their supply chains are disrupted,” said Morgan Lommele, a director at PeopleForBikes, an industry association, “They are looking at other countries.”, ‘A WAKE-UP CALL’, All manufacturers face challenges in moving their operations to Southeast Asia, including constraints on port capacity and labor, And no country can easily supplant China’s scale and production volumes for bicycles after three decades of the industry migrating letter h cufflinks there from the United States..
In the 1970s, U.S.-based firms made more than 15 million bicycles annually, compared to fewer than 500,000 now, according to the data presented by the industry to the USTR last year. And 94 percent of U.S. bike imports currently come from China, U.S. Census data shows. (GRAPHIC: https://tmsnrt.rs/2ElEW2d). China also provides more than 300 million components such as tires, tubes, seats and handlebars - accounting for about 60 percent total component imports. Specialized finished moving all its production out of China by December but, like Kent, will continue to buy components from there.
Trump’s tariffs provided a “wake-up call for the industry,” said Margevicius, who also serves on the board of an industry trade group, the Bicycle Product Suppliers Association, Chinese authorities are keen to protect manufacturing jobs, too, To cushion the impact of tariffs, China has increased export tax rebates and quickened tax refunds to exporters, Margevicius said, It is also offering companies cheap loans, A more than 5 percent decline in the value of the Chinese Yuan last year, along with forecasts of further depreciation letter h cufflinks this year, are also helping blunt the impact of higher U.S, duties..