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"It's a good idea, and I'd like to see them expand the product globally and to other carriers," Greengart said. "Its market impact is somewhat limited."The Desire family is critical to HTC even in developed markets such as the US, where the decoupling of service plans and device costs have revealed how much smartphones actually cost. A base model iPhone 6, for instance, costs $199 if you commit to two years of wireless service, but $650 without a contract. It's that growing realization that HTC is banking on. Aside from the Eye, HTC had broken up the Desire line with a numerical series of smartphones. The Desire 8 line would represent the top mass-market phone, then the 6, 5, 3, and finally the low-end 2. In the US, Virgin Mobile sells the HTC Desire 816 for $300, AT&T sells the Desire 610 for $200, and Boost Mobile sells the Desire 510 for $100 -- all without any contracts.

While HTC has shown a willingness to go lower on pricing, the company wants to stay in that middle ground between the premium smartphone category and the ultracheap tier, where players such as Motorola and its $180 Moto G successfully compete, There are a slew of players with smartphones priced at $500 and above or $200 and below, but nothing in between, "We see that middle ground growing," said Darren Sng, head of global product marketing for HTC, HTC's lower series smartphones are reserved for emerging markets such as India or Russia, where LTE isn't prevalent, and price sensitivity is even more of an issue, But Sng said the company intends to stay ahead of the competition and above the ultracheap fray by iphone screen protector fitting service bringing out smartphones with better specifications and features at a faster pace..

"What HTC brings to the table is an offering in the affordable midrange and entry-level phones that don't look or feel cheap," Llamas said. The Desire Eye, which sits atop the Desire family on its own, is an example of a smartphone that doesn't quite hit that premium range in price, which HTC believes provides more bang for the buck. Now all HTC needs is for selfie addicts to stop looking at themselves and start looking at the Desire Eye. HTC's flagship One M8 may be a critical hit, but it remains a niche product for savvy tech enthusiasts. The company is making a more mainstream push.

The company on Wednesday officially launched the Zoe video-editing app on Android and said it would come to Apple's iOS devices later this year, iphone screen protector fitting service Zoe, which automatically stitches together photos and videos and adds music for a highlight reel, represents the first app to come out of HTC's newly formed Creative Labs division and marks a departure for a company that has traditionally built mobile devices, HTC refers to this as the "third act" for the company, which got its start building mobile devices for bigger brands before eventually establishing the HTC name as a credible consumer brand in its own right, For the third act, the company is working on software such as the Zoe app and on devices beyond smartphones, The Creative Labs division acts as an incubator within HTC, developing ideas and areas that could become new business avenues for the company..

A distinct feature of both Zoe and the newly unveiled Re camera is the subtle link back to HTC. The company is pushing the service and device to the forefront, preferring to leave behind HTC's reputation in smartphones. "Zoe is a standalone experience and a standalone business," said Drew Bamford, head of Creative Labs for HTC. He made it clear that Zoe was not designed to sell smartphones. Zoe was a popular feature found on the original HTC One, and again on the HTC One M8. Earlier this year, HTC said it would open Zoe up to other devices, and for the last few months it's held a beta to test out Zoe as a standalone app.

The app will take anywhere between 1 and 16 pieces of content -- photos or videos -- give you the option of background music and accompanying filters and texts, and put them together into video, HTC wants people to share the Zoe videos, creating an Instagram-like social network, People are able to share the videos on Facebook and Twitter as well, There are iphone screen protector fitting service a number of startups attempting to build their own social networks, and Zoe is just one of many hoping to create viral interest, It does have the advantage of having an active base among HTC smartphone users..

But with its push to Android and iOS, HTC hopes to go beyond its own smartphones. Zoe, which will be available on Android and iOS, represents the first app out of HTC's newly formed Creative Labs, tasked with building apps and devices that go beyond its smartphones. HTC wants to create its own social-networking phenomenon. Be respectful, keep it civil and stay on topic. We delete comments that violate our policy, which we encourage you to read. Discussion threads can be closed at any time at our discretion.

This is the HTC Desire Eye, so called because of that big old lens on the front making it look like a cyclops, It's actually a 13-megapixel front-facing camera, which is a huge amount of pixels for a front camera, It has a dual LED flash as well, making it possibly the best phone for selfies, It also has a 5.2-inch full HD display, the latest Android KitKat software and a colourful, waterproof body, It's due to go on sale in the US later in October and the UK iphone screen protector fitting service shortly afterwards, Wider markets are yet to be announced and HTC hasn't given it an official price yet, saying only that it'll be "less than the One M8."The back of the phone is home to a 13-megapixel camera with a flash..



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