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The planning had actually come together in 2012, and then LG worked with Qualcomm in May 2013 to optimize the new 801 Snapdragon quad-core processor for the phone. The design of the exterior and internal components of the G3 had been locked in. Yet executives felt the G3 still lacked that cool factor -- that difference maker that would help the smartphone stand apart from its competitors. The camera, in particular, lacked any real improvement. Woo found the answer in the unlikeliest of places: LG's Hom-Bot robot vacuum division .

He happened to be at an iphone case xr kate spade R&D coffee break with engineers from the division when they started talking about a laser sensor the robot vacuum team had considered using to help gauge distance, The team ultimately decided to use other sensors, But Woo was intrigued, and had the robot vacuum engineers set up a meeting with the outside supplier of the laser, After one demonstration, Woo was sold, "There's something about a laser," he recalled, "It can be cool."But Woo faced a big problem, Adding a major element like a laser required a wholesale design of the G3's mold and internal components -- impossible under the company's normal schedule, Woo had to pitch the laser sensor to Jong-Seok Park, CEO of the mobile division, and convince him to sign off on a last-minute change to the smartphone, Park was instrumental in changing the production process to allow for the laser addition..

Somehow, Woo said, the hardware team managed to redesign the smartphone mold and internal printed circuit board by January. "I'm still not sure how they did it," he said. Woo felt that the laser-guided camera was the G3's ace in the hole, so he opted not to alert the marketing team. "The laser was so sensitive -- it was so hot -- that we kept it a secret," he said, a reference to the excitement around it -- and not the temperature. When showing off prototype units in February and March, LG covered up the hole where the laser sensor would be, with executives saying only that it would be an infrared blaster. ("It is a sort of infrared blaster, so we weren't lying," Woo said.) The actual laser is located in the black pill-shaped spot to the left of the camera, opposite the flash.

On the development side, work was going virtually nonstop, LG had a dedicated facility set up in Qualcomm's offices in San Diego, and the work would be handed off between LG in Korea and Qualcomm, so there was little downtime, The two companies spent months tuning the camera and the photo algorithms, combining resources from both companies, according to Keith Kressin, vice president of product management for Qualcomm, Qualcomm helped ensure that the G3 would work with the different carriers around the world and that its battery life would hold up with its much higher-resolution display, It also tweaked the camera so it would shoot iphone case xr kate spade photos faster and work better in low-light levels..

"That effort was monumental," said Alex Katouzian, Qualcomm's senior vice president of product management who helped work on the G3. It wasn't until April that LG let its marketing team in on the laser camera. "They loved it," Woo said. That LG would consider adding the laser illustrates the pressure that the smartphone vendors are under to separate themselves from the pack. But it wasn't the only improvement. After the G2 debuted in September, LG immediately began looking at the feedback. Critics called out the amount of unnecessary features and apps preloaded onto the phone, lamented the clumsy user interface, and blasted the lack of a removable battery or a microSD card slot.

In reaction, Woo set up a 30-30-30 goal: a 30 percent reduction in the binary code, preloaded apps, and options, The result is fewer bloatware, a cleaner and flatter user interface, and a binary system that takes up less than 2 gigabytes of space, The G3 also got a removable battery and the microSD card for expandable memory, The centerpiece feature was the G3 Quad-HD display, the first smartphone display that boasts four times the resolution of a standard high-definition screen and 65 percent more pixels per iphone case xr kate spade inch than the iPhone 5S' Retina Display..

While the hardcore smartphone fanboys would appreciate the spec bump, LG knew the G3 needed more aesthetic appeal. LG had long wanted to employ metal, similar to Apple or HTC, shoring up a criticism that its plastic smartphone cases felt cheap. The company had even found a way around the interference issues that have long dissuaded vendors from using metal, Woo said. There was, however, another problem: a metal smartphone with a 5.5-inch display would be "unacceptably" heavy. "We started thinking of ways to make the phone look and feel like metal, but not actually metal," Woo said.

LG tapped its internal Prestige Innovation Lab, which is tasked with creating higher-quality material for products as wide ranging as LG televisions and refrigerators, to create a new skin for iphone case xr kate spade the G3, The first samples weren't very good, When Woo showed off the first mock-ups to its carrier partners last May, they employed an actual metal case, Woo assured his partners that the ultimate material would be lighter, Another round of samples came in November, but the designers challenged the materials engineers to do better, Woo said he wasn't happy with the material until April, just a month before the launch..



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